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Increasing strategic influence in IT
Everywhere you turn, you find people who are ready to give you the secret on how to be more “strategic” – or at least after you hire them or buy their books. However, despite all the amazing claims, I...
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When Did Marketing Become IT?
The process of marketing is changing. Yes! we finally understand this now. The need to deliver on Peter Drucker’s promise of marketing as “the distinguishing, unique function of the business” is...
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